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Storefront → SEO & social. Set a title, description and share image for your shop, and override them per page.

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What you can set

Products, collections and pages you’ve built each have their own overrides.
Do your collection pages. They’re the ones most often left on defaults, and a collection running on your shop’s default title ends up competing with your own home page in search results.

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Sitemap and robots

You get both, generated from your actual catalogue and settings. Nothing to maintain.
A Disallow rule matches the start of a URL, not a whole path segment. So Disallow: /sale also blocks /sales and /sale-items.
If your shop is private, it’s kept out of its own sitemap and robots file automatically — you can’t accidentally advertise a shop you’ve closed. → Privacy & visibility

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Rich results

Your product pages publish structured data — price, availability, and star ratings where you’ve approved reviews. That’s what produces the extra detail under a Google result. If you’re adding your own structured data through custom code, escape it properly. JSON.stringify won’t escape a </script> inside a string, so a product description containing one can break the block.

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Changing a URL

Renaming a product or collection changes its address, and nothing follows the rename on its own. Add a redirect at the same time. → Redirects

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Where to spend your time

1

Your shop title and description

Everything else inherits from these. Say what you sell, not just your name.
2

One good share image

Most sharing happens before anyone reads a word of description.
3

Your collection pages

Highest return after the home page, and the most commonly skipped.
4

Your best sellers

Not all your products. The returns drop off fast.
5

Submit your sitemap

To Google Search Console, once the above is actually done.