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The page builder is a full-screen tool for putting pages together out of sections. You open it from a card on Storefront → Appearance rather than from its own row in the sidebar — having it sit next to Appearance as a sibling meant two rows that both looked like the answer to “how does my shop look”, and people kept opening the wrong one.

Sections

A page is a stack of them. Each one has its own settings, and you can reorder, duplicate, hide or delete any of them. The usual suspects: a hero, a product grid, rich text, image-with-text, a collection list, a testimonial, a newsletter signup, a spacer.

Templates and presets

Templates are whole page layouts to start from. Presets are a configured section you can drop in again and again. Both are starting points — everything stays editable once you’ve applied one.

Point a product grid at a collection

Rather than picking products by hand, point the grid at a collection. It then keeps itself up to date as you add things to that collection, which is nearly always what you want for a shop that changes. Collections

Colours come from your theme

Sections use your theme’s colours, not hard-coded ones, so changing your palette on Appearance updates every page at once. Appearance

If the builder stops responding

Clicks doing nothing, nothing reacting at all? Reload it. That particular symptom — everything dead, no error — isn’t a page that failed to load, and reloading usually clears it. If it keeps happening, tell us, and mention whether the browser console showed anything.

Appearance

Branding, theme and policies — and the way into the builder.

SEO & social

Titles, descriptions and link previews per page.