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Money → Discounts. Make a code for customers to type in, or a discount that applies itself when its conditions are met.

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What kind

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What to limit it by

  • Minimum spend, or a minimum number of items
  • Specific products or collections
  • Dates — when it starts and stops
  • How many times it can be used, in total and per customer

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Only one code per order

An automatic discount and a typed code don’t stack into a double reduction.
If you want a spend-more-save-more ladder, build it as several discounts with different minimum spends rather than expecting two to combine.

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Free shipping isn’t the same as shipping

Free shipping makes an available postage option cost nothing. It doesn’t make somewhere you don’t ship to reachable. If no zone covers a customer’s address, they still can’t check out — there’s no option there for the discount to zero out. → Shipping

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Where the sums happen

Totals are worked out again on our side before anyone is charged, so a code can’t be worth more than you set it to, whatever the browser claims.

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What people use them for

A single-use code in the follow-up email. Keep the window short — a code with no expiry becomes a permanent discount the moment somebody posts it on a deals forum. → Abandoned carts
Date-limited, with a total usage cap so a leak has a ceiling.
Either automatic on a first order, or a code in your welcome automation.

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Keep an eye on the margin

A percentage off comes off the item price, and our 5% is taken from the discounted total — so fees shrink with the discount rather than eating into it. Free shipping is the one to watch. On something heavy going somewhere far, that postage is a real cost you’re absorbing in full.