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Collections group products together. They’re what your shop’s navigation is usually built from. Catalogue → Collections → New collection. A name and a URL is all you need; description, image and ordering are optional. A product can sit in as many collections as you like. There’s no “main” one.

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Where they show up

Your navigation

The natural top-level menu once you’ve got more than a handful of products.

Their own pages

Each collection gets a page, with its own SEO settings.

The page builder

Point a product grid at a collection and it keeps itself current as you add things.

The API

GET /api/v1/products?collection=your-slug

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Ordering

You can order products within a collection by hand. If you don’t, they fall back to your catalogue’s default order.
Worth doing for anything seasonal or campaign-driven. The first three products get most of the clicks, and the default order is rarely the three you’d have chosen.

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Give them their own SEO

Collection pages have their own title, description and share image under Storefront → SEO & social. Left on the shop default, a collection page ends up competing with your own home page in search results. → SEO & social

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Collections from an import

Imported catalogues bring their grouping with them — Shopify product types and tags, Etsy sections. Re-running an import adds to what is there instead of replacing it, so collections you made yourself don’t get wiped. → Importing a shop

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Renaming one

Changing a collection’s URL breaks the old one. Add a redirect at the same time if it’s had any traffic.