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Storefront → Appearance. Branding and policies, and the way into the page builder.

Branding

Your logo and favicon, your shop name as it appears in the header and in email, and your colours.
Upload your logo. Do not paste in a link to one.Links from cloud storage often expire — typically after a week — and when they do your logo just disappears, with no error and nothing obvious to explain it.

Themes

Pick a theme, then override its colours. Your storefront’s chrome and your rich text both follow the palette, so you shouldn’t end up with a branded header and default-coloured body text. One of the built-in themes is called EXC. If you’ve never heard of it, that’s the platform Stashed runs on — there’s a launchpad and an NFT marketplace over there. You’re under no obligation to care.

Policy pages

Refunds, shipping, privacy and terms. They render on your storefront.
Write something real even if it’s short. An empty policy page looks worse than a two-line one — payment processors read them, and so do customers deciding whether to trust you.If you take crypto, say so on your refunds page. Crypto refunds are manual, and that’s a genuine difference somebody should know about before they buy.

Your branding feeds your email too

Sender name, colours and logo in your emails all come from here. There’s no separate email branding to keep in step. Email

Page builder

Build your pages out of sections.

Domains

Put the shop on your own address.