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Reviews are attached to a product, and nothing appears on your shop until you’ve approved it.

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Moderating

Catalogue → Reviews. Everything arrives pending. From there you can:
  • Approve it, and it goes up on the product page
  • Reject it, and it never appears
  • Reply publicly, underneath the review
  • Handle a batch at once with bulk approve or reject
Reply to the critical ones rather than rejecting them.A page of nothing but five stars reads as filtered, and shoppers know it. A fair reply to a real complaint does more for your conversion rate than making the complaint disappear.

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Star ratings in Google

Approved reviews feed your product page’s structured data, which is what produces star ratings under a search result. Google decides for itself whether to show them, and re-crawling takes time. Don’t expect stars the same afternoon.

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When reviews aren’t showing up

If you know reviews exist, give it a few minutes and check again — a shop that’s just been set up can take a little while before this list works. If it’s still empty after that, tell us.
Check the review is on the product you’re actually looking at. Reviews belong to one product, and one left against a duplicate won’t show on the other.
Check your markup with Google’s rich results test first, then wait. Google applies its own rules about which shops get review snippets.