No cookies
Your shop’s traffic analytics don’t set a tracking cookie. No cross-site identifier, and no consent banner needed for them. The trade: you can’t reliably tell a returning visitor from a new one. What you get back is data that survives ad blockers and doesn’t turn your shop into a privacy problem.The funnel
Measured from what people actually did, not guessed from page views:1
Visit
Someone lands on your shop.
2
Product view
They open something.
3
Add to cart
They want it.
4
Checkout started
They mean it.
5
Order placed
They paid.
Reading the drop-offs
They arrive and leave without opening a product
They arrive and leave without opening a product
Your landing page isn’t connecting, or the traffic arrived expecting
something else. Check where it’s coming from.
They look at products but don't add anything
They look at products but don't add anything
Price, photos, description, or it’s out of stock. Out-of-stock products still
get views, so check that first — it’s the cheapest thing to fix.
They add to cart but never start checkout
They add to cart but never start checkout
Usually the shipping cost, or a shipping destination you don’t cover. An
address outside all your zones blocks checkout, which from their side just
looks broken. → Shipping
They start checkout but don't pay
They start checkout but don't pay
Payment methods. If you only take crypto, this is where almost everyone
stops. → Payment methods
Abandoned carts
The cart list is that fourth step, itemised — what was in it, and who to email if you know who they are. → Abandoned cartsGetting it out
Available through the API with theanalytics:read scope, if you want it in a
spreadsheet or a dashboard of your own.
→ Analytics API