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Orders & customers → Customers. Everything you know about a buyer in one place: their orders, their details, what they’ve spent, and whether they’ve agreed to hear from you.

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Buying from you isn’t subscribing

Someone who’s bought from you is not on your marketing list unless they said yes. We check that at the moment we send, not when a campaign was queued — so somebody who unsubscribes today won’t get an email you scheduled last week. And if we can’t establish whether they’re subscribed, we don’t send. Missing an email is fixable; mailing someone who opted out is a complaint. Unsubscribed records stick around as your suppression list. They don’t count toward your contact limit.

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Segments

Group customers up for targeting — who gets a campaign, or who an automation applies to.

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Your own fields

Add properties that matter to your shop — wholesale tier, preferred size, how they found you — and use them in segments and in email.

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It’s your data

Customer records belong to your shop. They aren’t shared with other shops on the platform and they aren’t pooled into some cross-shop profile.

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Through the API

Available with the customers:read and customers:write scopes.
A key with customers:read can read your customers’ personal details. Keep it on your server, give it the narrowest scopes that do the job, and replace it if it’s ever been somewhere public.
→ Customers API

Email

Campaigns, templates and getting your mail delivered.

Automations

Welcomes, post-purchase notes, win-backs.