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Orders & customers → Abandoned carts. Someone filled a cart and left without paying. You’ll see what was in it, what it was worth, when they left, and who they are — if they got far enough to tell you. Anonymous visitors are counted but there’s nobody to email.

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Following up

Recovery email is set up as an automation.
Start with one email, a few hours later, the same day.For most small shops a single well-timed message does better than a three-part sequence — and it’s much easier to tell whether it worked.
Remember automations start switched off. Read the email, send yourself a test, then turn it on.

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Don’t panic about the number

Abandonment is normal everywhere. Plenty of it is people comparing prices or using your cart as a wishlist, and no shop gets that to zero. What’s worth chasing is abandonment that clusters at one step:
Either the price surprised them, or you don’t cover where they are. An address outside all your zones blocks checkout, which to them just looks broken. → Shipping
Check what you’re accepting. If it’s crypto only, this is expected. If Stripe is misconfigured, the card option may be failing silently. → Payment methods
Then the cart list won’t tell you much. Look at the funnel instead — the problem is usually earlier than the cart.
  • Analytics — the whole funnel, for context.
  • Discounts — if you’re sending a code, give it an expiry.