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A digital product can hold several files, not just one. Your customer gets them the moment they’ve paid.

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Two ways they can get their files

Both exist because both are needed. Not everyone wants to make an account just to download a PDF they’ve paid for — but “I bought this” doesn’t stop being true after 30 days either, so a signed-in customer can always come back for their files.
When a customer says they’ve lost their email or used up their downloads, point them at their account. It never expires and has no cap, so it solves almost every one of these.

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Why the email links to a page, not the file

The confirmation email links to a download page. The files are one more click from there. That extra click is doing real work: corporate mail scanners open every link in an incoming email to check it’s safe. If the email pointed straight at the file, your customer’s own IT department would burn all five downloads before your customer ever saw the message.

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Bundling a download with a physical product

You can attach a download to a physical product — an album with a record, a pattern with some fabric, a licence with a print. It’s on the physical product’s form, under Digital bundle. The download stays a normal product. Own page, own price, and anyone can still buy it on its own. Your customer gets it on exactly the same terms as if they’d bought it directly: same link, same account access, same expiry, same limit. They can’t tell the difference, and they shouldn’t be able to.

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What your customer sees

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Changing a bundle doesn’t reach back

The order remembers what the bundle included at the moment your customer paid.Swap the bundled file later, or remove it entirely, and everyone who already bought keeps what they bought. Only new orders get the new bundle.
If an order granted something the product no longer bundles, it shows on the order under Also granted by this order — so you don’t have to remember what that product used to point at. You can only bundle your own products. A bundle pointing anywhere else is refused when you save it, and again if anyone tries to use it.

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Refunds

A full refund takes the download away. Their link stops working and the files disappear from their account.A partial refund doesn’t. If you refund the postage, or knock $10 off because the parcel arrived dented, they keep the file they still paid for. Access only ends once you’ve refunded the whole order.

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Replacing a file

An order remembers the exact file that was sold, so renaming or replacing a product’s file later doesn’t change what an existing customer’s link gives them. Usually that’s what you want — someone who bought version 1 gets version 1. But it does mean you can’t push an updated file to past buyers by swapping it on the product.
There’s no button for reissuing or revoking a download by hand yet. Refunding in full revokes; beyond that, send customers to their account, and get in touch if you’ve got a case that genuinely needs a fresh link.
Whoever has the download link can use it. Treat it like a password when you’re helping a customer — don’t post one in a public thread. Your files themselves aren’t public. They move into your shop’s private storage when you save the product, and every download is served through a checked route.

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If you’ve customised your order confirmation email

The download button lives in the default order confirmation template. If you’ve edited that template in the email builder, your version won’t have it, and your customers will have to go to their account instead.Customised templates don’t pick up the button automatically. Worth checking if you sell downloads.

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Before you sell one

Buy your own product and open the email. It’s the only way to see the template, the download page and the files all working together.
A big file on a poor connection can fail partway, and a failed attempt still counts. If you’re selling something huge, either say so or split it up.
Every buyer of a product gets the same files. There’s no per-customer file or generated key.