> ## Documentation Index
> Fetch the complete documentation index at: https://docs.exclusivo.one/llms.txt
> Use this file to discover all available pages before exploring further.

# SEO and social

> How your shop looks in Google and when someone shares a link.

**Storefront → SEO & social.** Set a title, description and share image for your
shop, and override them per page.

## What you can set

|                 |                                          |
| --------------- | ---------------------------------------- |
| **Title**       | Per page, with a shop-wide default       |
| **Description** | Per page                                 |
| **Share image** | What shows when somebody posts your link |
| **Favicon**     | Shop-wide                                |

Products, collections and pages you've built each have their own overrides.

<Tip>
  Do your collection pages. They're the ones most often left on defaults, and a
  collection running on your shop's default title ends up competing with your own
  home page in search results.
</Tip>

## Sitemap and robots

You get both, generated from your actual catalogue and settings. Nothing to
maintain.

<Warning>
  A `Disallow` rule matches the start of a URL, not a whole path segment. So
  `Disallow: /sale` also blocks `/sales` and `/sale-items`.
</Warning>

If your shop is private, it's kept out of its own sitemap and robots file
automatically — you can't accidentally advertise a shop you've closed.

→ [Privacy & visibility](/stashed/storefront/visibility)

## Rich results

Your product pages publish structured data — price, availability, and star
ratings where you've approved reviews. That's what produces the extra detail
under a Google result.

If you're adding your own structured data through
[custom code](/stashed/storefront/custom-code), escape it properly.
`JSON.stringify` won't escape a `</script>` inside a string, so a product
description containing one can break the block.

## Changing a URL

Renaming a product or collection changes its address, and nothing follows the
rename on its own. Add a redirect at the same time.

→ [Redirects](/stashed/storefront/redirects)

## Where to spend your time

<Steps>
  <Step title="Your shop title and description">
    Everything else inherits from these. Say what you sell, not just your name.
  </Step>

  <Step title="One good share image">
    Most sharing happens before anyone reads a word of description.
  </Step>

  <Step title="Your collection pages">
    Highest return after the home page, and the most commonly skipped.
  </Step>

  <Step title="Your best sellers">
    Not all your products. The returns drop off fast.
  </Step>

  <Step title="Submit your sitemap">
    To Google Search Console, once the above is actually done.
  </Step>
</Steps>