> ## Documentation Index
> Fetch the complete documentation index at: https://docs.exclusivo.one/llms.txt
> Use this file to discover all available pages before exploring further.

# Redirects

> Keeping old links working after you rename or move something.

**Storefront → Redirects.** Point an old address at a new one.

## When you need one

<AccordionGroup>
  <Accordion title="You renamed a product or collection">
    The old URL is now a dead end, and anyone who linked to it, bookmarked it or
    found it in Google still goes there.
  </Accordion>

  <Accordion title="You moved from Shopify or Etsy">
    Your old product pages have picked up links and search ranking over the
    years. Redirect them rather than throwing that away.
    → [Importing a shop](/stashed/catalogue/import)
  </Accordion>

  <Accordion title="You stopped selling something">
    Send it to a replacement, or its collection. Anything relevant beats a dead
    end.
  </Accordion>

  <Accordion title="You reorganised your navigation">
    Any address that used to exist and doesn't now.
  </Accordion>
</AccordionGroup>

## Setting one up

Give the old path and the new one. It resolves before the page loads.

<Tip>
  Send people to the most specific relevant page you've got. Redirecting your
  whole old shop to your home page looks tidy but Google treats it as a dead end
  anyway, so you gain nothing over the 404 you were trying to avoid.
</Tip>

## Moving a live shop across

<Steps>
  <Step title="Get your old URLs out first">
    From the old platform, or from the list of indexed pages in Google Search
    Console. Do this before you switch anything off — once the old shop is gone,
    reconstructing that list is painful.
  </Step>

  <Step title="Map them">
    Old to new. Products first, then collections, then everything else.
  </Step>

  <Step title="Add the redirects">
    Before you point the domain over, so nothing is broken even briefly.
  </Step>

  <Step title="Spot-check">
    Try a handful by hand once the domain has moved.
  </Step>
</Steps>

## Related

* [SEO & social](/stashed/storefront/seo) — the rest of what a URL change affects.
* [Domains](/stashed/storefront/domains) — moving to your own address.