> ## Documentation Index
> Fetch the complete documentation index at: https://docs.exclusivo.one/llms.txt
> Use this file to discover all available pages before exploring further.

# Abandoned carts

> People who nearly bought something, and how to follow up.

**Orders & customers → Abandoned carts.** Someone filled a cart and left without
paying.

You'll see what was in it, what it was worth, when they left, and who they are —
if they got far enough to tell you. Anonymous visitors are counted but there's
nobody to email.

## Following up

Recovery email is set up as an [automation](/stashed/growth/automations).

<Tip>
  Start with one email, a few hours later, the same day.

  For most small shops a single well-timed message does better than a three-part
  sequence — and it's much easier to tell whether it worked.
</Tip>

Remember automations start switched off. Read the email, send yourself a test,
then turn it on.

## Don't panic about the number

Abandonment is normal everywhere. Plenty of it is people comparing prices or
using your cart as a wishlist, and no shop gets that to zero.

What's worth chasing is abandonment that clusters at one step:

<AccordionGroup>
  <Accordion title="They leave when shipping appears">
    Either the price surprised them, or you don't cover where they are. An
    address outside all your zones blocks checkout, which to them just looks
    broken. → [Shipping](/stashed/money/shipping)
  </Accordion>

  <Accordion title="They leave at payment">
    Check what you're accepting. If it's crypto only, this is expected. If Stripe
    is misconfigured, the card option may be failing silently.
    → [Payment methods](/stashed/money/payment-methods)
  </Accordion>

  <Accordion title="They leave everywhere, fairly evenly">
    Then the cart list won't tell you much. Look at the
    [funnel](/stashed/growth/analytics) instead — the problem is usually earlier
    than the cart.
  </Accordion>
</AccordionGroup>

## Related

* [Analytics](/stashed/growth/analytics) — the whole funnel, for context.
* [Discounts](/stashed/money/discounts) — if you're sending a code, give it an expiry.