> ## Documentation Index
> Fetch the complete documentation index at: https://docs.exclusivo.one/llms.txt
> Use this file to discover all available pages before exploring further.

# Email

> Receipts, shipping notifications and campaigns — and getting them to actually land.

Your emails take their sender name, colours and logo from your shop's
[appearance settings](/stashed/storefront/appearance). Change your branding once
and every email follows.

## Two kinds of email, treated differently

**Transactional** is the mail a customer is owed — order confirmation, shipping
notification, download links. It always sends. It doesn't need consent, and it's
never held back by a plan limit, because withholding somebody's receipt over a
billing threshold would be indefensible.

**Marketing** is everything else. It needs consent, and it counts toward your
contact limit.

## Who your email comes from

Until you verify a domain of your own, your mail goes out under your shop's
name from our address — `"Your Shop" <hello@stashed.one>`. Customers see you;
only the address behind it is ours.

Verify your own domain and both change, so it comes from `hello@yourshop.com`.

Borrowing our address until then isn't a limitation for its own sake — mail
claiming to come from a domain that hasn't authorised the sender fails its
checks and lands in spam. Better to send from an address that works.

### Where replies go

Set a **reply-to** on the email settings screen. Leave it blank and we use your
account email.

Worth setting deliberately: this is the address a customer uses to ask where
their parcel is, and your account email might not be the one you want that
going to.

## Verifying your domain

<Steps>
  <Step title="Add your domain">
    On the email settings screen.
  </Step>

  <Step title="Add the DNS records at your registrar">
    Same place you'd manage any other DNS.
  </Step>

  <Step title="Wait for it to verify">
    We only mark it verified when the mail provider confirms it. Their check is
    the one that decides whether your mail authenticates, so there's no point us
    saying yes before they have.
  </Step>
</Steps>

## Your contact limit

You can have **500 subscribed contacts**. Only subscribed ones count —
unsubscribed records stick around as your suppression list, and you're not
charged for them.

Go over and marketing email pauses. Receipts and shipping notifications carry on
as normal.

## Templates

Emails are built in a visual editor. Duplicate one, edit it, publish it.

<Warning>
  If you sell downloads and you've customised your order confirmation template,
  check that it still has the download button.

  The button lives in the default template. A customised copy won't have picked it
  up, and your customers will have to go to their account to get their files
  instead.
</Warning>

## Open and click tracking are off

You won't see open rates or click rates.

That's a trade we've made on your behalf: click tracking rewrites every link in
your email to point at a tracking domain first. It hurts deliverability, and any
recipient who hovers a link sees a URL that isn't yours.

## Unsubscribes

An unsubscribe link keeps working forever — one in a two-year-old email still
does the right thing.

We check whether someone is unsubscribed at the moment we send, not when the
message was queued. So somebody who opts out today won't receive a campaign you
scheduled last week.

## Related

<CardGroup cols={2}>
  <Card title="Automations" icon="robot" href="/stashed/growth/automations">
    Welcome, post-purchase, review requests, win-backs.
  </Card>

  <Card title="Customers" icon="users" href="/stashed/orders/customers">
    Contacts, segments and who's subscribed.
  </Card>
</CardGroup>