> ## Documentation Index
> Fetch the complete documentation index at: https://docs.exclusivo.one/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics

> Where your visitors come from, and where they give up.

**Growth → Analytics.** Built in, nothing to install, no script to paste.

## No cookies

Your shop's traffic analytics don't set a tracking cookie. No cross-site
identifier, and no consent banner needed for them.

The trade: you can't reliably tell a returning visitor from a new one. What you
get back is data that survives ad blockers and doesn't turn your shop into a
privacy problem.

## The funnel

Measured from what people actually did, not guessed from page views:

<Steps>
  <Step title="Visit">
    Someone lands on your shop.
  </Step>

  <Step title="Product view">
    They open something.
  </Step>

  <Step title="Add to cart">
    They want it.
  </Step>

  <Step title="Checkout started">
    They mean it.
  </Step>

  <Step title="Order placed">
    They paid.
  </Step>
</Steps>

The totals matter far less than the gaps. A shop losing most of its traffic
between add-to-cart and checkout has a completely different problem from one
losing it between visit and product view.

## Reading the drop-offs

<AccordionGroup>
  <Accordion title="They arrive and leave without opening a product">
    Your landing page isn't connecting, or the traffic arrived expecting
    something else. Check where it's coming from.
  </Accordion>

  <Accordion title="They look at products but don't add anything">
    Price, photos, description, or it's out of stock. Out-of-stock products still
    get views, so check that first — it's the cheapest thing to fix.
  </Accordion>

  <Accordion title="They add to cart but never start checkout">
    Usually the shipping cost, or a shipping destination you don't cover. An
    address outside all your zones blocks checkout, which from their side just
    looks broken. → [Shipping](/stashed/money/shipping)
  </Accordion>

  <Accordion title="They start checkout but don't pay">
    Payment methods. If you only take crypto, this is where almost everyone
    stops. → [Payment methods](/stashed/money/payment-methods)
  </Accordion>
</AccordionGroup>

## Abandoned carts

The cart list is that fourth step, itemised — what was in it, and who to email
if you know who they are.

→ [Abandoned carts](/stashed/orders/abandoned-carts)

## Getting it out

Available through the API with the `analytics:read` scope, if you want it in a
spreadsheet or a dashboard of your own.

→ [Analytics API](/api/store/analytics)

## Adding Google Analytics or similar

Possible through [custom code](/stashed/storefront/custom-code), which needs
your own domain. Bear in mind a third-party tag will usually drag a consent
banner along with it, which the built-in analytics don't.